dusting off my old buddy #holgaroid

after not checking email for a while when dealing with a very thorough client

thisadvertisinglife:

“What is this, a gif for ants?” (I know it’s small. Deal.)

Thank you for this gif, mjensen1984. It is a good gif.

at Downtown Chattanooga

Analog Type Animation

This is great fun! Cauboyz could have took the easy route and created in AE but something about building it out adds a whole level engagement. Brilliant!

at the news of winning a big international product launch

http://niice.co/  Where even searching for “poop” gives pristine results. Interested to see how this grows…

wow. that is all.

Prototyping Responsive Typography →

http://viljamis.com/blog/2013/prototyping-responsive-typography/

Great article about approaching content first and prototyping web type. Chewing on how this actually works in the field of advertising when most clients care more about the overall brand and structure, less about style. Seems like this step should go in-between wireframes/prototypes and design… yet, I fear the client would gloss over it until the prototype is actually in a designed layout. 

(It’s like picking out a sofa for a living room before deciding on the paint, floor covering, and accents.)

Then perhaps, we prototype AFTER initial layouts are given and we treat the typography as a FPO like much of the initial photography.  But if you treat the type without style at all, good look selling those concepts… Thus we are back in Photoshop “comping” how we hope the type to perform.

I know in a perfect world we should have all content first, develop a site around the content… However, I don’t think I’ve ever seen that happen. Content and websites are so organic, I’ve got to assume using Illustrator and Photoshop in a prototype workflow is here to stay for a good while longer.

2nd annual winter bike pub crawl (at Brewhaus)

triggertreats:

Best Christmas gif ever? Yup, best Christmas gif ever.

Everything Is a Remix, with Ferguson. #buildconf (at Waterfront Hall)