markcooley

Creativity = “Valuable Novelty”

Conversation around creativity goes off the rails when we assume it’s a thing.

-Clay Shirky

5/10/2012

Scion iQ

I like the Scion iQ, though should I? They seem to be advertising to a different demo.

http://www.youtube.com/playlist?list=PL3ADC185683812DE6&feature=plcp

Remember the old mini campaigns? I remember salivating for the car months before the launch. The book on motoring?.. CP+B absolutely made the whole brand so playful.

Now with more microcars hitting the market, why take a the iQ, and toss it to the trailer park? Just for a short lived viral presence?

4/5/2012

creative play at work

Here are a few observations from Francis Ford Coppola in a recent interview:

…as we enter into a new age, maybe art will be free. Maybe the students are right. They should be able to download music and movies. I’m going to be shot for saying this. But who said art has to cost money? And therefore, who says artists have to make money?

In the old days, 200 years ago, if you were a composer, the only way you could make money was to travel with the orchestra and be the conductor, because then you’d be paid as a musician. There was no recording. There were no record royalties. So I would say, “Try to disconnect the idea of cinema with the idea of making a living and money.” Because there are ways around it.

from the 99%

1/5/2011